From Pukalani, Maui, Jade Snow began dancing hula at the age of 5 and realized her passion for Hawaiian culture through hula as an ‘ōlapa of Hālau Nā Lei Kaumaka O Uka for over 20 years. She was an editor for Pacific Weddings Magazine before moving to Honolulu to be managing editor of MANA Magazine and Media Director of MANAOLA. She established Jade Snow Media in 2018, and is the co-founder of island lifestyle brand Pikake Pursuit with partner Kim Shibata, which is dedicated to supporting local businesses in Hawai'i.